Inbound and Outbound Marketing Integration
Many tools and services exist for marketing professionals to rollout inbound/outbound campaigns and analyze all kinds of user metrics. These tools and services are even more valuable when combined together into one system.
Analytics Tools generally provide a comprehensive, out-of-the-box solution for tracking user activity. For example, Google Analytics tracks interactions like clicks, scrolling, mouse movements, and also provides a full suite of visualizations so humans can better understand the data.
But what if you need to do something different? What if you need to track something more? What if the user interaction is more complex than a click or a scroll?
Sales Funnel Automation
With a lean UX process, we setup experiments, like A/B tests, to see what the user does based on differences in the UI. If user feedback is analyzed and acted upon faster and in a more routine and seamless way, this removes barriers to acquiring new customers. I will automate the process of testing, gathering feedback, and retesting for max effectiveness.